Sierra Automated Systems Becomes Newest Livewire Partner

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The Telos Alliance®—leader in broadcast technology and parent company to Telos®, Omnia®, Axia®, 25-Seven®, Linear Acoustic®, and Minnetonka™—announced today that Sierra Automated Systems (SAS) has joined its growing family of Livewire® partners. SAS manufactures a complete product range of digital audio network routing, mixing, console control, and integrated intercom and talkback systems. SAS chose Livewire to interoperate with the growing Livewire ecosystem of more than 70,000 installed devices worldwide. SAS's full support of the Livewire protocol will allow its customers to send and receive audio with stream advertising, control, and program associated data throughout its entire audio network.

"In keeping with our philosophy of providing total system solutions, we wanted to add Livewire to our lineup to work with the numerous Livewire devices that are out there," says Al Salci, Co-Founder and Vice President of SAS. "We think things are going to eventually morph into one common standard, and that is AES67, which of course Telos Alliance initiated and spearheaded. We are excited to become a Livewire partner." 

"We are thrilled to welcome SAS to our expanding community of Livewire partners," says Marty Sacks, VP of Sales, Support, and Marketing for Telos Systems. "SAS has a very loyal following and a great reputation. We are honored to make Livewire available to SAS users worldwide."  

The Telos Alliance is the inventor of AoIP for broadcast, informing much of the early work on the AES67 standard. The technology in all Axia products is Livewire, an AoIP protocol that enables high-reliability, low-delay uncompressed digital audio over Ethernet, including audio, logic, control, and program associated data (PAD). Axia and the Telos Alliance are committed proponents of AoIP interoperability—first as charter, supporting members of the X192 Working Group that defined AES67, and now as founding members of the Media Networking Alliance, a group of prominent equipment manufacturers formed to actively promote the adoption and implementation of the AES67 standard. 

Today, Axia mixing consoles, digital audio routers, broadcast intercom systems, and routing control software—along with other Telos brands and 85+ partners—are powering broadcast studios around the globe. For a complete list of Livewire partners, click here. 

Press contact: Krissy.Rushing@TelosAlliance.com.
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About The Telos Alliance®
For three decades, the brands of the Telos Alliance have revolutionized radio and television by pioneering disruptive, cutting-edge audio technology with the goal of helping global networks and local stations produce better programming, improve audience engagement, and bolster ratings. The Telos Alliance is made up of six brands—Telos® Systems, Omnia® Audio, Axia® Audio, Linear Acoustic®, 25-Seven® Systems, and Minnetonka™ Audio—that raise the bar for quality and innovation in the radio and television industries. The Telos Alliance invented Audio over IP for broadcast and contributed time and resources to the effort that led to the AES67 standard. Headquartered in Cleveland, Ohio, USA, with additional offices and dealers around the world, the Telos Alliance offers an industry-leading warranty and backs users' critical on-air needs with worldwide 24/7 round-the-clock support for all customers. A complete list of dealers can be found at www.telosalliance.com/Dealers.

About Sierra Automated Systems
Sierra Automated Systems is a privately held company, founded in 1988 by Ed Fritz and Al Salci in Burbank, California. The company has a complete product range of digital audio network routing, mixing, console control, and integrated intercom and talkback systems. The Company’s equipment is in use by broadcasters and networks, in major, medium, and small markets. Over the years, Sierra Automated Systems router solutions evolved into what is now a completely digital based system expandable up to tens of thousands of channels, with multiple router frames connected together via fiber.